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Noodles & Company: Noodles' Biggest Fan Gets Mail


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Boulder-based brand marketing accelerator Fortnight Collective has worked with fast-casual restaurant Noodles & Company to create Noodles’ most expansive national brand campaign. The initiative will kick off the company’s new brand positioning “Uncommon Goodness,” a phrase that sums up its reputation for culinary innovation, fresh made-to-order dishes, extraordinary team-member benefits, rewards offers, unique guest experiences and positive impact on communities. The work runs through the end of the year. To help show what “Uncommon Goodness” is all about, the creative tells the story from the perspective of “Noodles’ Biggest Fan,” an uncommonly delightful, loveable and quirky guest who embodies the brand’s uniqueness. He loves the restaurant so much that he never wants to leave. Videos and social content convey how the great variety, freshness, convenience, and good people are a bit uncommon in the fast-casual category—and the rest of the world—and it’s this kind of goodness that Noodles wants to share.
Credits Other credits

Client

CMO: Stacey Pool

VP of Guest Engagement: Andrew Hagan

Director of Integrated Marketing: Stacy Moss

Director of Integrated Marketing & Creative Services: Jess Hanner

Creative Services Manager: Emily Sheridan

Noodles & Co. Graphic Designer: Tori Hutchins

Agency

Executive Integrated Producer: Jamie Slade

President: Devin Reiter

Brand Director: Jen Kubis

Senior Brand Manager: Tucker Kavanaugh

Production

Line Producer: Josh Goldstein

Post Production: The Now Corp

Editorial Company: The Now Corp

Editor: Jesse Reisner

Music Company: JSM Music

CEO/CCO/Co-Composer: Joel Simon

VP/Executive Producer: Jeff Fiorello

Senior Producer: Norm Felker

Senior Producer: Andrew Manning

Producer: Sharon Cha

Co-Composer: Becca Riter

Sound Design Company: Soundscape, Boulder

Sound Designer: Mathew Polis

Animation: Matt Kubis

Color: The Mill

Colorist: Ashley Woods

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