![]() |
Outdoor
Your World Kitchen: HemispheresThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Campaign supports Noodles & Co.'s first-ever brand I.D., “Your World Kitchen.”
A site-specific wallscape with five big arrows pointing down to a trendy downtown parking lot, is headlined, “Recipies imported from more countries than these cars.” A stacked double billboard reads, on top, “Dishes from the Northern Hemisphere,” and on bottom, “And Southern Hemisphere.” A billboard in Austin has three (non-functional) clocks, labeled “Japan,” “Italy,” “Austin,” and all showing the same time (thanks to Noodles, Japanese noodles and Italian pasta are right in Austin’s time zone). In a 3-week direct mail program, newspaper home delivery subscribers receive their usual journal poly-bagged inside what appears to be a foreign newspaper—first Italian, then Japanese, then Thai. Copy (in English) says, “Travel the world without leaving your table.” On the last week, FSIs are included. A Flash banner on international news sites displays the “hours until lunch” in, say, Jakarta, and in the viewer’s home city. A music site banner targets anyone requesting “World Music.” It reads, “Based on your selection,we think you would like: Japanese Pan Noodles.”
|
The Best Ad JobsRetrieving latest jobs
advertising news |
![]() |