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Think of the last time you had to wait in a seemingly endless line, lost your Wi-Fi connection during a key scene in your favorite show, or took a chance on that extra-spicy dish. … read moreDid you surrender to the heat, or keep your cool? Sprite's new global campaign was developed by WPP's Open X, with creative lead by Ogilvy Asia. In a world that's more heated than ever, Sprite is offering a light-hearted reminder to stay cool in its first-ever global platform launching this week. ''Heat Happens'' invites fans to step back and enjoy a hit of refreshment with Sprite when faced with unavoidable, and potentially annoying, moments that are part of the fabric of daily life. Influencer engagement, topical social media activation, out-of-home, films and other creative executions will offer humorous-yet-authentic takes on how innocent conversations and innocuous scenarios can escalate quickly. The “Heat Hacks” on-pack reward program enables fans to scan a code for ways to beat the heat of everyday life, whether at home or on the go. “Heat Happens” will roll out in 2022 across North America, Greater China, India, Africa, Europe, A-South Pacific, Korea, the Middle East and Latin America.
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Ibrahim Salim Khan – Sparkling Flavors Category Lead, Greater China & Mongolia
Selwyn Low – Creative Director, Sparkling Flavors, Greater China & Mongolia
Virgilio Antonio Villarroel – Manager Sparkling Flavors Shopper & Customer Content, LATAM
Bassam Qureshi – IMX Lead, Greater China & Mongolia
Elsa Casadevell – Producer
Shrenik Dasani – Senior Global Director, Brand Strategy, Sprite
Pietro Pio Cirsone – Senior Global Director, Creative Strategy, Sparkling Flavors
Tim MacLehose – Global Client Lead (WPP)
Ngoni Gudo – Program Director (WPP)
Arvind Srivastava – CSO (Ogilvy APAC)
Eric Lai – Head of TV (Ogilvy SH)
Katherine Zhang – Senior account director (Ogilvy SH)
Lily Li – Project Director (Ogilvy SH)
Lili Guo – Senior Project Manager (Ogilvy SH)
Antony Hung – GAD (Ogilvy HK)
Production Company: Sweetshop
Director: Damien Shatford
Executive Chairman: Paul Prince
Global CEO: Wilf Sweetland
Global Director of Production: Fiona King
Managing Director / Executive Producer: Laura Geagea
Producer: Katie Kempe
Director of Photography: James Brown
Production Manager: Monique Maree Tourelle
Casting Producer: Guy Campbell
Director Assistant: Scott James White
Production Designer: Michael Iacano
Offline Editor: Luke Haigh
Editor Assistant: Hayden James Weal
Bidding Producer / Post Producer: Stu Giles
Post Producer: Thiti Wongtikul (Fai)
Office Manager: Montakarn Kawkome (Ann)
Accounting Manager: Nuanlaor Rattanawattanathorn (Kimmy)
Post Production: Heckler, Singapore
Managing Director: Richard Mayo-Smith
Executive Producer: Vanessa Thomas
VFX Supervisor: Cody Amos, Fernando Canevaro
Colourist: Billy Wychgel
Online Artist: Fernando Canevaro, Patrick Firmansyah, Sebastien Gombeaud-Saintonge, Keith Seah, Kitson Ong, Abi Santos, Brad Wood, Azreena Ahmad
Music Production, Sound Design & Audio Post: MassiveMusic
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