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Sprite: Cry
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Think of the last time you had to wait in a seemingly endless line, lost your Wi-Fi connection during a key scene in your favorite show, or took a chance on that extra-spicy dish. Did you surrender to the heat, or keep your cool? Sprite’s new global campaign was developed by WPP’s Open X, with creative lead by Ogilvy Asia. In a world that’s more heated than ever, Sprite is offering a light-hearted reminder to stay cool in its first-ever global platform launching this week. “Heat Happens” invites fans to step back and enjoy a hit of refreshment with Sprite when faced with unavoidable, and potentially annoying, moments that are part of the fabric of daily life. Influencer engagement, topical social media activation, out-of-home, films and other creative executions will offer humorous-yet-authentic takes on how innocent conversations and innocuous scenarios can escalate quickly. The “Heat Hacks” on-pack reward program enables fans to scan a code for ways to beat the heat of everyday life, whether at home or on the go. “Heat Happens” will roll out in 2022 across North America, Greater China, India, Africa, Europe, A-South Pacific, Korea, the Middle East and Latin America.
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