 |
Top 6 this week
Diabetes, a frequent counterpart to obesity, is a growing health concern in Brazil. Over half of the adults are overweight and the country ranks fourth in the world in the number of … read morepeople with diabetes. The Support Groups for Eating Disorders and Anxiety, also known as the GATDA clinic, is dedicated to helping Brazilians with eating and anxiety disorders. It was created in 1998 with the mission to be the world’s leader in eating disorders prevention. Currently, the GATDA clinic is a member of the Academy for Eating disorders and specialises in clinical treatment while also offering cognitive behavioral therapy. The founder, Valéria Palazzo, noticed an uptick in patients, as the pandemic worsened factors- such as stress, inactivity, and increased screen time- that exacerbate eating problems. This, in combination with the population’s passivity around managing diabetes and even denial about its consequences, inspired the founder to partner with VMLY&R to create MISSING LIMB. To show the possible reality of amputation and drive behaviour change, the agency illustrated a cautionary tale and distributed it in print throughout the countryside of Brazil.
read less...Art Director Freelance: Rodrigo Cabello
Illustrator: Roberto Junaka
CEO North America: Jason Xenopoulos
CEO/Founder: Valéria Lemos Palazzo
Strategist: Annelise Vought
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
