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Top 6: June 8th 2022
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Survive the Drive: Survive the Drive - Print
Top 6: June 8th 2022
After studies found that 60-80 BPM music makes you a safer driver, NZ Police created Survive the Drive FM and Playlists. The first anti-speeding tool that lasts your entire journey. Along with a nationwide radio takeover, we also created Spotify playlists filled with songs to help keep drivers safe. Inspired by the Spotify interface, the print pointed you towards our specially designed Survive the Drive Playlists, encouraging you to save them before your get behind the wheel.
Agency: FCB, New Zealand
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