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Well known as an ‘on-the-go’ cracker, Club Social, a Mondelez Brasil brand, can be a part of anyone's life, anywhere and at any time. And to prove that Club Social is always with its … read moreconsumers, wherever they are, the brand joined Leo Burnett Tailor Made to introduce the Non-Stop Shelf. Using technology as an ally, the agency created a shelf that moves around on its own, providing an innovative way to showcase Club Social at the point of sales, and strengthening the brand's concept of #PartiuPraNãoParar (‘let's never stop’). The activation took place on March 20th and 21st, at a hypermarket in the São Paulo metropolitan region, surprising the shoppers in the store, who found a shelf that took the crackers wherever it went, effectively re-inventing the relationship between Club Social and the consumer. The project was developed over a period of three months, and relied on various tests and safety adjustments in order to arrive at a structure that could move in any direction and at the ideal speed for supermarket aisles. The Non-Stop Shelf is slated to make more surprise appearances in supermarkets, events, parks, and university campuses, taking Club Social to everyone who's always on the go.
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VP: PEDRO UTZERI E VINICIUS STANZIONE
INTEGRATED PRODUCTION DIRECTOR: MARIA FERNANDA MOURA
RTV: MARIA FERNANDA MOURA E LUCIANA KLEY
ACCOUNT: FABIO BRITO, GUILHERME NOGUEIRA, FERNANDA AMADIO, RAÍSSA GUILHEN, E EMILLY MELLO
PLANNING: TIAGO LARA, JOANA DAMBROS, ANA VILELA E CLEO SOARES
PRESS RELATIONS: JEF MARTINS, NATHALIE URSINI, LEANDRO BERNARDINO E MAR FACCIOLLA
Production
REPRESENTANTE: ANDREI SANCHES CROISFELT
HEAD OF PRODUCTION: SAGUI COSTOLA
MONTAGE PRODUCER: JOÃO SANTANA
Sound
SOUND PRODUCTION: SQUAD
REPRESENTANTE: DARIO FORGHIERI SANTAELLA
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