TV ad: Adidas: ZeroTAG

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A fictitious and extreme new anti-graffiti policy known as ZeroTAG (Zero Tolerance Against Graffiti) has come into force, banning all forms of graffiti from public view – including the graffiti inspired Adidas Cope apparel. ZeroTAG launched with the release of this documentary film exploring the nature of the anti-graffiti crackdown as described by some of its main protagonists. Within just one week of the Adidas Cope range being released for sale in Foot Locker stores, ZeroTAG censored Adidas' advertising campaign – covering over all bus shelters, outdoor and point of sale, and informing citizens of the ban via an official warning notice. In addition, the ZeroTAG website informs the public about other products placed on an extensive list of recently ‘Banned Items’, what constitutes a ‘Banned Activity’ and how to show their support on an automated ZeroTAG hotline. For more information visit www.zero-tag.org