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Ocado, the world's largest dedicated online grocery retailer, is launching its national integrated summer advertising campaign from 19 May until 31 August 2022, featuring carnival … read morefloats adorned with dolphins, garden gnomes, giant ice lollies and top summer offers. The new campaign, devised by St Luke's, and Ocado’s in-house creative team, features former Spice Girl Melanie Chisholm aka Melanie C as the voice-over, who says: "At Ocado, we've got more choice than any other supermarket". As a regular customer Melanie C is a perfect fit for Ocado, bringing her own warmth and natural charm to the narration. The hero 30-second ad titled “Summer’s Biggest Line-Up”, shows a young girl excitedly waiting for the Ocado van to arrive on her road. The transforming transport, which shows the van with colourful fun carnival floats drawn behind it, entertains the girl waiting for her family’s delivery.
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Credits
Other credits
Client
Lisa McDowell, Brand Director
Sarah Emerson, Head of Brand Advertising
Alex Raybould – Brand Marketing Manager
Bryony Thompson - Senior Brand Marketing Executive
Kate Kennedy – Brand Marketing Executive
Agency
Agency Planners: Tara Ellis & Charlotte Walters
Business Director: Rosie Gilligan
Senior Account Director: Sam Cowley
Account Director: Claire Smith
Senior Account Manager: Maisie La Costa
Account Manager: Hope Shooter
Account Executive: Hettie Shirtcliffe
Production Designer: John Bramble
Production Manager: Tom Benkins
Post Production:
Editor: Ed Chessman @ Final Cut
Post Production: Ed Taylor, Andy Steele and Ryan Hancocks @ The Mill
Sound: Ben Leeves @ Jungle
Music: Native
AV Promos 10”:
Agency Producer: Jenny Busby
Director: Gus Filgate
Production Company: Bite Collective
Production co Producer: Alex Katz
DOP: Simon Richards
Editor: John Mayes @ Marshall Street Editors
Post Production: The Mill
Sound: Ben Leeves @ Jungle
Music: Native
Media: Hearts & Science
Digital media: mSix & Partners & Threepipe
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