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Ocado: Inspired Choice
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A pre-school play, a life drawing class and a terrible date are among the moments when Ocado shoppers are struck with inspiration to add to their shopping trolley in the latest campaign for the UK’s best online grocer, created by St Luke’s. This campaign is the next evolution in the online supermarkets advertising and sees a tonal shift towards naturally observed moments of everyday life. Launching on 4th July, the new campaign 'Inspired Choice' marks the launch of a new brand platform communicating Ocado’s core proposition of more choice; Ocado offers more than 49,000 different products, far exceeding traditional bricks-and-mortar supermarkets - including more than 5,000 Marks & Spencer products. Demonstrating that there really is an ‘Ocado just for you’. St Luke’s brings this to life in a humorous 60-second film showing the various everyday moments that serve as that sudden moment of inspiration for your Ocado shopping list.
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