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Koala: Dear Politicians
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As Australia’s most awarded mattress mattress makers, Koala knows a thing or two about lying (horizontally that is). But politicians have taken lying to a whole new level.
So on Election Day Saturday 21 May, Koala took the opportunity to ask Australian politicians to keep their lying to the bedroom, and out of Parliament. The campaign by The Royals addresses politicians in a series of mobile out-of-home in key constituencies (such as Warringah in NSW and Chisholm in Victoria) and a full-page print ad in The Australian, inviting them to lie on a Koala mattress – and help all Australians get a good night’s sleep.
Senior Designer: Simon Kakos Related |
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