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DiDi: Rosie's Enraged

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DiDi has partnered with BWM Isobar (a dentsu company) to launch its latest campaign, drawing on behavioural science to encourage Aussie rideshare users to consider the best decision available to them.
Credits Other credits

Client Partner: Emily Taylor-Delplanque



Wavemaker ANZ

Managing Director: Ian Edwards

Client Partner: Susie Si

Communications Director: James Turner

Marketplace Director: Jun Sayabath

Marketplace Associate Manager: Isabella White

Marketplace Executive: Emily Kotevski

Marketplace Analyst: Emily Jukic



Client: DiDi Australia & New Zealand

Head of Brand Marketing (ANZ): Daniel Hill

Marketing Specialist: April Law

Design Lead: Sam Weinhandl



DiDi International

Global Chief Marketing Officer: Andrew Garrihy

Regional Head of Marketing: George Kapellos

Global Brand Director: Avikar Jolly

Global Head of Brand Strategy: Sonia Chimona

Global Media Director: Vinod Subramanian

Global Media Lead: Paterno Odong

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