TV ad: Pantene: Workplace: Re-imagined

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

Together with creative agency Valtech Radon, Pantene now launches the third chapter of the long- term initiative #HairHasNoGender - exploring the power of hair in identity and self-expression. The chapter focuses on LGBTQIA+ workers' professional situations and encourages organizations to create safer and more inclusive workplaces for LGBTQIA+ employees to be able to express their full identity, including wearing the hair they want. Pantene teamed up with its largest cast to date, including 12 different members across the LGBTQIA+ spectrum from the UK, Canada, Spain, Italy, Germany, Belgium, Sweden, and Greece. Aiming to bring light to the reality for a diverse representation of LGBTQIA+ workers, the cast members hail from different industries, including an assistant professor, a lawyer, a model, a racing driver, a fashion designer, a carpenter, a plant worker, and an artist. Despite their professional differences, their workplaces experiences are in many ways similar.