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In a truly collaborative effort, LOLA MullenLowe, GOLIN London, MullenLowe Profero have brought together legendary chart topper Kylie Minogue and South Korean dance music icon Peggy … read moreGou as part of an innovative collaboration with Magnum ice cream. The centre point of the collaboration, which launched today at Magnum's home at Cannes Film Festival, is a supercharged and rearranged version of the 2001 classic 'Can’t Get You Out of My Head', two decades after the single's debut. Not stopping there, the accompanying music video for ‘Kylie Minogue - ‘Can’t Get You Out of My Head (Peggy Gou’s Midnight Remix)’ is a unique blend of old and new which sees the original version reimagined, with Kylie’s iconic white jumpsuit driving through the streets in a yellow De Tomaso Mangusta, remixed with Peggy’s Korean pop culture influences. Magnum has worked with Seoul-based Seo Inji, who has brought her own unique illustration style to create a truly remixed version of the music video.
read less...Global Brand Vice President, Magnum: Julien Barraux
Global Brand Director, Magnum: Ben Curtis
Global Brand Manager, Magnum: Tugce Aksoy
Global Assistant Brand Manager, Magnum: Rosie Festus
Global Digital Experience Lead, Magnum: Sara Paixão
Creative Agency: LOLA MullenLowe
Managing Director: Tom Elliston
Design Team: Yan Graller de Oliveira, Alan Chung
Global Account Director: Oscar Fernandez-Baca
Head of Production: Felipe Calviño
Agency PR: Saskia van Liempt, Enrique Caballero
Production Company: 1st Avenue Machine
Production Manager: Nisa Kurti
Co - Director: Maxime Bruneel
Editors: Hugo Lemant, Jim Wright, Manuel Dondas
Music partner: Big Sync
Publisher: Warner Music
Digital Transformation Agency: MullenLowe Profero (part of MullenLowe Group UK)
Global PR Agency: GOLIN
Katie - Jo Flynn – Executive Director, EVP
Amy Rees – Manager
Lizzi Shearman – Senior Associate
Media Agency: Mindshare
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