 |
Tv
AMBER Alert Europe / International Missing Children’s Day: Think Before You Share - Birthday
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To mark International Missing Children’s Day, AMBER Alert Europe, non-governmental organisations (NGOs) in the field of child protection, and law enforcement officers from around the globe launch a new campaign with the motto ‘THINK BEFORE YOU SHARE’. The campaign is dedicated to raising awareness around a topic that has increasingly become an issue for minors over the past years – sharing self-generated naked images, otherwise known as “nudes”. The COVID-19 pandemic along with the continuous growth of social media platforms, have increased the amount of self-generated naked teen pictures uploaded and shared daily online. A dramatic rise of 77 percent since 2019, according to the Internet Watch Foundation (IWF). This worrying behaviour has become normal among younger generations, to the point that 1 in 3 teenagers have admitted to having seen non-consensually shared nudes. The film and posters of the campaign, created by Innocean Berlin in collaboration with Zauberberg Productions, depict a relatable situation for many; loving parents sharing cute naked baby pictures of their children with their friends and family. While the campaign is not intended to keep parents from taking innocent baby pictures, this familiar scene is used to make teens aware that noone can be trusted with their naked pictures, not even their parents.
Client Related INTERACTIVE
|
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
