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To mark International Missing Children’s Day, AMBER Alert Europe, non-governmental organisations (NGOs) in the field of child protection, and law enforcement officers from around the … read moreglobe launch a new campaign with the motto ‘THINK BEFORE YOU SHARE’. The campaign is dedicated to raising awareness around a topic that has increasingly become an issue for minors over the past years – sharing self-generated naked images, otherwise known as “nudes”. The COVID-19 pandemic along with the continuous growth of social media platforms, have increased the amount of self-generated naked teen pictures uploaded and shared daily online. A dramatic rise of 77 percent since 2019, according to the Internet Watch Foundation (IWF). This worrying behaviour has become normal among younger generations, to the point that 1 in 3 teenagers have admitted to having seen non-consensually shared nudes. The film and posters of the campaign, created by Innocean Berlin in collaboration with Zauberberg Productions, depict a relatable situation for many; loving parents sharing cute naked baby pictures of their children with their friends and family. While the campaign is not intended to keep parents from taking innocent baby pictures, this familiar scene is used to make teens aware that noone can be trusted with their naked pictures, not even their parents.
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Credits
Other credits
Client
Frank Hoen (Founder and Chairman)
Julie Bellinks (Head of Unit)
Carlo Schippers (Training Coordinator)
Erik Housmans (Head of Design)
Dominique Troisfontaine (Community Manager)
Melanie Louwerens (Graphic & Motion designer)
Lili Sipec (Project Manager)
Agency
Head of Art: Maso Heck
Motion Designer: Samantha Laguna Bernal
Intern Art Director: Nikoloz Ninidze
Chief Operating Officer: Jonathan Hill
Sr. Account Manager: Min Kyung Park
Trainee Account Management: Sori Kim
European Strategy Director: Sophia Goerner
Strategist: Suzana Maranhão
Head of Production: Fabian Barz
Head of Capacity Management: Paulina Gonzalez
Trainee Capacity Management: Marcelo Godoy
Film Production
Managing Director: Andrea Roman-Perse, Frank Siegl
Line Producer: Thomas Otto
Editor: Joshua Perlbach
Post-production Producer: Felix Clemens Dusan Niehoff
Production Assistant: Eduardo Schulz, Wiebke Diederichs, Sophia Wilbricht
Photo Production
Photographer: Sven Schrader
Digital Operator: Uli Kaufmann
Light Assistant: Matthias Henke
Photo Postproduction: PX1 Berlin GmbH
Music Production
Artist: Edith PIaf
Titel: „Non, je ne regrette rien“
Written by: Charles Gaston Dumont, Michel Jacques Pierre Vaucaire
Published by: Chappell Musikverlag GmbH
2nd Music version:
Music Production Company: 2WEI
Composer: Simon Heeger, Chris Vorländer, Nathan Padgett.
Title: Amber Alert Eis NP 2WEI
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