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Top 6: August 10th 2022
With scientific studies showing that even brief diversions from a task can dramatically improve ability to focus, and more than ever people are turning to social media to break up … read moretheir day. Instagram is particularly popular, especially with Gen Z, with 63% of users scrolling through their feed at least once a day. Introducing the Blink Break, a fun distraction from the mundane every day that gives people the chance to have a break from what they're doing and go head-to-head in an AI-powered staring contest. Built by integrated marketing agency Wunderman Thompson and using MediaPipe's cutting-edge Face Mesh technology, the online game is enabled with a single camera input that uses machine learning to recognise a face and detect blinking, returning results literally within the blink of an eye. Participants face off against progressively more absurd animals the further through the game they get, from a lemur to a snowy owl. With a pause in the action between each level, those who play are also encouraged to compete against each other and share their results using #blinkchallenge. Developed by Wunderman Thompson’s UK and Seattle offices, the interactive game will launch across KitKat’s global Instagram channel on 30th May, with posts coinciding with the infamous mid-afternoon slump when people are most in need of a light-hearted distraction.
read less...Designer – Zara Veasey
Technical Director – Cole Peterson
Global Chief Data Officer – Jason Carmel
Data Science Director – Illinca Barsan
Senior Data Scientist – Caro Buck
Global Account Lead – Loren Hargreaves
Global Client Partner - Sasan Saeidi
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