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Top 6: August 10th 2022
Interactive
Duracell: Bunny Hop
Top 6: August 10th 2022
Wunderman Thompson has partnered with Duracell to bring the power of their Optimum batteries to life through an innovative AR Instagram contest. Duracell's Optimum batteries offer superior performance, with up to 200% extra life or extra power for your devices. To promote their benefits, Duracell has launched ‘
'Bunny Hop', a competitive Instagram game that brings the famous Duracell bunny to life and showcases the longevity of the brand's Optimum batteries at the same time. The game, built by integrated marketing agency Wunderman Thompson, was developed using Spark AR, Meta's Augmented Reality platform, which is traditionally used to create AR try-on experiences and camera effects. The game was created through the platform to offer users the chance to personalise their experience and share their scores. Bunny Hop was created in an 8-bit retro style to appeal to social media users’ sense of nostalgia. It sees participants steer the Duracell bunny through an obstacle course, jumping over rocks, cacti and walls with the chance to get a power boost from Duracell batteries along the way that allow Bunny to smash through obstacles with ease. Those with the highest scores could win a years’ supply of Duracell Optimum batteries or one of five Duracell power banks.
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