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Top 6: June 8th 2022
Interactive
BMO: Rainbow DepositsTop 6: June 8th 2022
BMO Financial Group announced its new Pride campaign, inviting anyone in North America to ''deposit rainbows'' during Pride into BMO's virtual Rainbow Deposit Box. At a time of year where rainbows are everywhere, the campaign aims to turn every rainbow into tangible action. Similar to taking a picture of a cheque, BMO Rainbow Deposits enables users to make a ''deposit'' that benefits Rainbow Railroad-a non-profit committed to helping persecuted members of the 2SLGBTQ+ community.
Agency: FCB, Canada BMO will donate $1 for every rainbow deposited, whether taken from nature, captured on flags, or even from other brands. Anyone can participate in the campaign, regardless of where they do their banking, by using the BMO Rainbow Deposits web app. Simply visit BMORainbowDeposits.com on your phone, take a photo of any rainbow, and deposit it to make a difference. For every rainbow deposited up to 50,000, BMO will donate $1.
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