International Missing Children’s Day / Child Focus: Keep Hope Alive

To mark the 21st International Missing Children's Day, Wunderman Thompson and Child Focus have launched a striking new campaign built around a website that can only be kept alive by the general public - just like the collective hope for the return of missing children. The new website https://keephopealive.be/en launched on International Missing Children’s Day, 25th May. Created by Wunderman Thompson Antwerp, its moving portraits of missing children demonstrate exactly what happens when those children disappear from the public eye - they gradually fade from view. Based on the number of visitors to the website and the number of missing persons notices that get shared by using its “share now” button, the portraits of seven children, all of whom have been missing for years, will either fade or become more visible. Wunderman Thompson’s campaign appeals to all of us to keep visiting the website. Every visit and shared missing persons notice helps keep the faces visible and attracts new visitors. Child Focus also has support from a team of influencers who are mobilising their followers to visit the website. French illustrator Nabil Nezzar converted the original pictures from the children’s missing persons notices into lifelike, hand-drawn portraits. The sight of the pictures fading and building provokes an emotional response to the website, which encourages people to think and share.