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Cadbury: Bus Ride
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Johan Stahl recently directed 'Bus Ride,' a heart warming spot for Cadbury Chocolate. The spot, which features a sweet twist on the old 'don't judge a book by its cover' adage, debuted on June 3rd in Asia on TV and online.
Agency: Ogilvy, Singapore The 60 second spot opens on a mother as she tries to console her crying toddler on a night time bus ride. Another passenger looks over in dismay and opens his window to drown out the little boy’s cries. An intimidating-looking man dressed in black saunters onto the bus causing the passengers to watch warily as he sits behind the mother and son. When the woman reaches down to pick up her shopping bag, which has spilled its contents, her son turns around to stare at the man who stares back intently. The man suddenly reaches into his vest and eats a Cadbury chocolate bar, eliciting a smile from the boy and his mother as he grins with chocolate in his teeth and makes silly expressions before sharing a chocolate bar with the duo. The spot ends with the tagline, ‘Goodness That Melts Your Heart.’
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