In the country of soccer, Band is the only broadcast TV network with the rights to show NBA games. But instead of creating a rivalry with the national passion, the network decided to … read moreuse that passion to its advantage. With an ingenious use of data, it developed the 'Fans will be Fans' strategy, aimed at turning soccer fans into NBA fans. Created by FCB Brazil, in partnership with FCB/SIX, the data-driven targeting campaign let Brazilian soccer fans know that whatever was going on with their favourite team was also happening to a team in the NBA. And the agencies leveraged technology to do this: by extracting and analysing data from both sports, they were able to deliver contextual ads in real time.
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Production Team: Fernanda Geraldini, Adriano Gomes, João Albertini, Daniela Fonseca
Project Manager Team: Renata Reigota, Anna Strohm, Marcos Gusmão
Technology Team: Juscelino Vieira, Liandra Monteiro, Felipe Canuto
Canja
Sound Production: Guga Costa, Ana Flor BohrerMatheus Peres Flavia Medeiros, Eduardo Karas, Lucas Sfair, Filipe Resende, Bruno Vieira Brixel, Leonardo Lima, Direção de voz
Sound Design: Nando de Castro
Rede Bandeirantes
Client Team: Cris Moreira, Denis Gavazzi, Marcelo Neves
