Nivea / Wold Ocean's Day: Lucy Campbell Makes Waves

Sports content studio, Cut Media are excited to reveal their latest project with NIVEA and British women's surfing champion Lucy Campbell. The campaign showcases Lucy, NIVEA's newest ambassador, surfing the waves in her home of Cornwall and exploring the breath-taking landscapes - in a bid to inspire NIVEA's consumers to take small steps to combat climate change. Launching on World Oceans Day, 8th June, the film captures how important ocean sustainability is to the world class surfer. Lucy shares her unique perspective on plastic pollution and the dramatic changes she’s seen in the ocean over the past few years alone. “The amount of plastic and things getting washed up into the ocean is just shocking. Not everybody sees those things, day in, day out. We need to realise that it is all of our problem.” Cut Media is renowned for collaborating with athletes on authentic and inspiring stories for brands working in sport. In this film they work alongside Lucy to capture her amazing skills as she elegantly rides the waves, explores jaw dropping Cornish coastlines, beautiful British sunsets, and highlights the innate power of the ocean. The project showcases nature at its finest and is a powerful reminder of the vital role we have in protecting it.