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Top 6: June 29th 2022
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Intermarché: On The RoadTop 6: June 29th 2022
Since the successive confinements, the French have become adepts of the Drive. Today, 36% of them do their shopping this way and they have no intention of stopping; Especially if this service also meets one of their main post-sanitary expectations: to consume local products. (1 in 3 French people would like to buy more local products). At the Intermarche Drive, not only do you have access to all the products in your shop, but you can also buy products from Producteurs d'Ici, products that are truly local since they are produced within a radius of up to 70 km from your shop. It is therefore quite natural that for this new film, the Romance agency and the director Rudi Rosenberg take us on a road trip at 20 km per hour. A young woman gets stuck behind the truck of a local producer who is oblivious to the situation. He is too busy singing his favourite radio hit, Confidence for Confidence, by Jean Shultheis, who logically wrote the music for the film. The young woman rants and raves, but of course it’s impossible to dub,
the producer goes exactly the same way as her. Oh, come on. It’s always like that. Everything is finally explained for the young woman when the duo arrives at the Intermarché drive, the producer was not coming to pick up his groceries but to deliver his sheep’s yoghurt.
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