Situation Stockholm: An offer that makes a difference

Situation Stockholm's campaign "An offer that makes a difference" aims to lift the depth of the Sweden based street paper's offer. The campaign highlights that the buyer gets a good read, but for the vendor it means profound things like staying of drugs and a reason to carry on living. Situation Stockholm is a Swedish non-profit which aims to help homeless people get a second chance and way back in to society.
Agency: The&Partnership