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Experiential

Finish: Cap The Tap


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We redesigned the cap of the Finish Rinse Aid bottle. Once the bottle is finished the cap can be upcycled by screwing to the tip of the water tap. Then, it serves as a perlator, an apparatus that regulates the flow of the water, and saves up to 60 to 70% of water. In other words, up to 9 liters of water every minute. It is designed in accordance to the most common tap standard, called M22, estimated to be used in 90% of the Turkish homes.
Credits Other credits

Agency Producer: Sıla Salgın, İrem Akalın, İdil Yalçınöz

Brand Team: İrem Kara, Buse Nur Böbür, Barış Şekerci

Product Designer: Formül Design (Umut Demirel)

Product Producer: Master Model (Ali Özgün)

Post Production: Depo Film

Productor: Efe Can

Director: Nuri Yılmazer

Music: 3K1A

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