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Santander: Bank of Antandec
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The latest instalment of the ‘Bank of Antandec’ campaign sees Ant and Dec return to their roles as fictional banking CEOs. This time, they’re attempting to teach children money confidence – however they’ve not quite got it right. In contrast to the Bank of Antandec’s endeavours, Santander has teamed up with Twinkl – one of the world’s largest online educational platforms – to launch free, curriculum-friendly learning materials, highlighting their commitment to supporting financial education, both at home and in the classroom. Breaking on 23rd June, ‘Back to School’, the 60-second commercial at the heart of the campaign, shows the banking supremos bursting into a classroom to impart their questionable financial wisdom, only to find that Santander - with the help of Twinkl - have got their first with The Numbers Game. Research shows that money habits start forming between the ages of three and seven and long-term financial outcomes can be predicted from behaviours in children as young as five. Despite this, over six in ten UK children and young people say they haven’t yet received any financial education at school. The result is many children and young people are unprepared for the money challenges and decisions that lie ahead. Financial difficulties were particularly problematic among young people with over two-thirds believing a lack of education on the subject had played a significant role in leading them into debt.
Santander: Dan Sherwood, Melissa Noakes, Tina Boyle, Chris Parker, Sam Inskip and Jane Green Related |
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