McDonald's UAE: Swings

By reimagining the iconic Golden Arches in the most playful way, McDonald's UAE has set-up swings across the city of Dubai to spread joy and togetherness. The McDonald's swings under the iconic Golden Arches are helping hundreds of passers-by in Media City, Internet City, Knowledge Park and Kite Beach to enjoy some playtime, away from the stress of everyday life.
Designed by Studio M and Leo Burnett Dubai, the 'Swings' campaign taps into one of the world's most famous logos to remind everyone that playtime is a source of joy.

Walid Fakih, CEO at McDonald’s UAE stated: "With this creative work, we aimed to bring back the joy of childhood to UAE residents. We always strive to make feel-good moments easy for everyone and we remain committed to making real connections with our community through upcoming projects.”

Kalpesh Patankar, Chief Creative Officer at Leo Burnett UAE, added: “One can never deny the power and authority that radiate off of McDonald’s Golden Arches. The swings under the world’s most famous logo create happy moments and put smiles on people’s faces. We all have childhood memories of McDonald’s, and the swings help us to recall our delightful childhood joys, both in memory and in action, to create lasting moments of happiness. As we get carried away in life, we often forget the importance of play and the swings are, simply, a reminder.”

With ‘Swings’, the joy of play never gets old, no matter how old we are.