From injecting bleach to drinking cow urine, the past two years has thrown up some pretty wild Covid “cures”. So when gullible fifty-something Tony hears an online news report … read moretrumping sheep’s wool as effective protection against the virus, what’s a man to do? Bin his mask, cancel that vaccine appointment, and buy a herd of sheep, of course. That’s the premise behind Herd Immunity, the hilariously dark, close to the bone short from up-and-coming writer/director Rosie May Bird Smith. The three-minute film, which follows Tony and his herd ‘til death do them part, is a cutting – but very funny – take on the scourge of fake news and the slightly ignorant, slightly gullible conspiracy theorists that fall for it. It premiered at the Papaya Young Creators competition in Warsaw, Poland, where it was named Best Film in the Branded Stories category – while London-based Bird Smith was awarded Best Director. Herd Immunity is a co-production between production studio Havas Studios and creative agency Havas London – where Bird Smith is an award-winning writer and creative – in collaboration with Papaya Films/Papaya Young Creators.
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