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Top 6: July 6th 2022
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UN Women Australia: Equality: Our Final FrontierTop 6: July 6th 2022
UN Women Australia has releases its latest campaign via The Monkeys, part of Accenture Song, called "Equality: Our Final Frontier", which highlights that we’ll see humans with a colony on the Moon before there is gender equality on Earth. With robo-farms, humans walking on Mars, and a Moon colony all predicted to happen before we reach global gender equality, space isn’t our final frontier – gender equality is. The World Economic Forum currently predicts it will take 135.6 years to close the global gender gap, a number that increased due to the effects of the COVID-19 pandemic in halting progress towards gender parity across several economies and industries. In response, UN Women has released the new campaign, produced by FINCH, that calls on Australians to examine the timeline for gender equality as we trail in this urgent battle. "Equality: Our Final Frontier", is an eerie, animated film that shows a woman leaving a protest march in 2022 and walking through a future that changes in every area except gender equality. The film was directed by award-winning motion design director Jonny Kofoed from film collective Assembly, who used AI animation techniques to transform live action footage into animation, placing a real woman into an otherworldly, imagined future. Kofoed used existing and emerging technology, as well as real projections, to visualise the incredible milestones humans are currently expected to reach before gender equality.
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