Chennai Plastic Surgery: Stop being the killer - Daddy

Chennai Plastic Surgery communicates regularly on Social issues concerning health. In that series, this campaign was conceived for World No Tobacco Day on May 31.
More than often, peer pressure is a huge contributor to people taking to smoking and passive smoking is an invisible contributor to smoking related cancer. This POSTER & SOCIAL MEDIA campaign aims to highlight these aspects. The campaign was shot with common people and NOT professional models so that one can relate to such faces instantly.
Agency: Simple Advertising Ideas