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Top 6: July 13th 2022
GENIE, the AI talent agent for the creative industry, today reveals a major body of work celebrating the brilliance of the creative mind. The work, Creative Mind, features a string … read moreof striking visual illusions placed around London during the month of July, depicting everyday items through a different lens. The images all feature a literal and subjective layer of what they represent - showcasing a manifestation of how the creative mind looks at things differently. The work will take the form of out-of-home advertising, creating a gallery of images on the Underground across Central London, as well as digital and social advertising. The body of work was mediated entirely through talent in GENIE’s best-in-class pool, resourcing the perfect team through GENIE’s sophisticated matching, with industry legend Sir John Hegarty operating as ECD. Creative Mind is GENIE’s biggest advertising campaign since launching in 2020, as the creative industry’s first AI talent agent continues to expand its presence across the industry, connecting hiring companies of all sizes to best-in-class freelance creative minds and talent.
read less...Design: Louise Sloper
Strategy: Nick Kendall, and Leo Simonsmith
Photography research/ art buying: Choi Liu
Production lead: Natalie Newell
Artworking: Jake Peet
Marketing Lead: Nicky Badenoch
Media strategy and buying: Mark O'Rouke
Growth strategy: Jamie Sallon
PR: Common Industry
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