 |
Top 6: July 20th 2022
Tv
Gillette Venus: It's Time to CareTop 6: July 20th 2022
Nearly half of US women agree that it feels more accurate to use anatomical terms, like pubic, to describe their bodies, but only 18% of women are actually using these types of terms. * So, Venus set out on a mission to get rid of outdated, censored, and sometimes downright silly terms like 'bikini' or 'down there' for the pubic area. In May 2021, the brand encouraged people to #SayPubic with the launch of the Venus for Pubic Hair & Skin Collection, an array of hair removal and skincare products that care for the pubic area whether hair is there, gone, or growing. To further help de-stigmatise the term, the brand launched the viral animated video dubbed, 'The Pube Song.' Now, the brand continues their #SayPubic campaign with an encore featuring special guest and female rapper Princess Nokia. The song “It’s Time to Care (For Your Pubic Hair) – featuring Princess Nokia” debuts on all Venus social media channels today. Venus also recently added a Gentle Trimmer and Hair & Skin Softening Oil to its popular Venus for Pubic Hair & Skin Collection, providing even more options to care for their hair and skin in the pubic area.
P&G Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
