Symprove: Lootopia

Welcome to Lootopia. A luxury holiday destination where toilets sit beside the pool, on mountains, on paddle boards and in ancient ruins. Where people with bowel and gut issues can ''flush all their worries and anxieties away'' and just sit down and ''enjoy the falls.'' Obviously, as Lisa Snowdon informs the viewer at the end of the ad, it's not a real place, but a fictional resort created by Lucky Generals and Symprove for its latest work for the probiotic brand. As people hit the beach and jump on planes for a much-needed summer holiday, 1 in 4 will end up cancelling their much-anticipated plans due to worries and anxiety about gut and bowel issues. To stop anyone from having to be a party pooper this year, Symprove has launched the Symprove Holiday Hub, which holds a wealth of knowledge from doctors and nutrition experts as well as bespoke advice for managing gut issues whilst on holiday. The creative film Lootopia takes us on a journey around tranquil pools, luxury hotels, surfing, and hikes to historical ruins. But this is not just any top holiday destination, the real stars are the toilets that feature in every scene, from beaches to hill tops, the porcelain throne takes front and centre while waiters present lounging couples, not with tempting cocktails but a selection of loo rolls. The work will launch on 18 July as part of a Symprove digital activation, once again with beloved presenter and Symprove super fan Lisa Snowdon using her social media to drive awareness to the campaign.