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This summer Kia is bringing back a whole lot of soul, with a new crew taking over the wheel straight from the block... chain. In the latest campaign, ''Built For Whoever You Are,'' … read morecreated by David&Goliath, Kia launches the all-new 2023 Kia Soul in collaboration with DASK- a collection of NFTs as iconic as the Soul they're driving in. The creative supports a modern twist with a QR code embedded in the :30 hero spot that went live today, Friday, July 15th Powered by the Sweet NFT platform, when viewers scan the code with a smartphone, they can easily obtain one of 10,100 Kia-themed NFTs that will be seamlessly deposited and stored in their own Sweet blockchain wallet. The 10,100 NFTs include 100 special edition generative DASK + Kia-themed NFTs, inspired by both the design details of the new 2023 Kia Soul and the DASK NFTs featured in the spot. In the ad, we meet DASK, unique, 3D computer-generated NFT characters that practically jump off the screen thanks to the artistry of Philippe André of production company REVERIE and special effects by KEVIN. The playful trio take on the evening in their perfectly suited ride, the Kia Soul— a vehicle built for whoever you are. Jamming to the musical track “Skeletons” by the up-and-coming indie alternative band, Easy Life, we follow the three featured NFT characters entering the real world as they experience the simple pleasures life has to offer on a journey uniquely their own. The trio pick up burgers from a star struck drive-through attendant and drive up the canyon to enjoy their candle-lit meal overlooking a beautiful city view.
read less...Agency
Founder: David Angelo
President: Yumi Prentice
Chief of Social Impact: Blake Winfree
Chief Strategy Officer: Laura Forman
Managing Director, Broadcast Production: Paul Albanese
Director of Business Affairs: Quynh-An Phan
Managing Director: Lisa Tanner
Managing Director, Integrated Production & Technology: Peter Bassett
Sr Digital Producer: Michael Van Pelt
Senior Digital Designer: Meagan Echegoyen
Group Account Director: Allison Draskovich
Management Supervisor: Benjamin Porter
Account Supervisor: Sarah Danaher
Account Executive: Madison Herzog
Product Information Manager: Mark McNaul
Group Communications Strategy Director: Jeff Cannata
Group Strategy Director: Bruno Cunha
Associate Strategy Director: Kelly Slater
Strategist: Kelsey Hillner
Director of Project Management: Amy Chiang
Senior Project Manager: Donna Alexander
Executive Producer: Sarah Patterson
Associate Producer: Dave Rowe
Executive Art Producer: Cara Nieto
Executive Print Producer: Jenny Wu
Production
Partner: Cathleen O’Conor Stern
Partner: Rich Pring
Unit Production Manager: Line Postmyr
Production Designer: Christian Kastner
Edit
Editorial Company: Spinach
Managing Director: Adam Bright
Executive Producer: Jonathan Carpio
Post Producer: Patricia Gushikuma
Colour
Colour Studio: The Mill
Colourist: Daniel Devue
Colour Producer: Jackson Winkler
Executive Producer: Susan McCormick
VFX
VFX Company: Yours Truly Kevin
Partner/Senior Executive Producer: Sue Troyan
Partner/Senior Executive CD: Tim Davies
Head of CG: Mike Dalzell
Senior Producer: Jami Schakel
Audio Services
Audio Services: Margarita Mix
Audio Mixer/Sound Designer: Nathan Dubin
Executive Producer: Brian Frank
Licensed Music
Song: Skeletons
Written by: Murray Cameron Matravers, Robert James Milton, Samuel Edward Hewitt
Published by: Universal Polygram Int. Publishing Inc. on behalf of Promised Land Music Ltd and Universal Songs of Polygram Int., Inc. on behalf of Universal Music Publishing Ltd.
Licensed by: Universal Music Publishing Group and Universal Music Enterprises
Performed by: Easy Life
Courtesy of: Interscope Records under licence from Universal Music Enterprises
Dead Army Skeleton Klub NFT
Creator: Bibble
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