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Kia Soul 2023: Built for Whoever You Are
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This summer Kia is bringing back a whole lot of soul, with a new crew taking over the wheel straight from the block... chain. In the latest campaign, ''Built For Whoever You Are,'' created by David&Goliath, Kia launches the all-new 2023 Kia Soul in collaboration with DASK- a collection of NFTs as iconic as the Soul they're driving in. The creative supports a modern twist with a QR code embedded in the :30 hero spot that went live today, Friday, July 15th Powered by the Sweet NFT platform, when viewers scan the code with a smartphone, they can easily obtain one of 10,100 Kia-themed NFTs that will be seamlessly deposited and stored in their own Sweet blockchain wallet. The 10,100 NFTs include 100 special edition generative DASK + Kia-themed NFTs, inspired by both the design details of the new 2023 Kia Soul and the DASK NFTs featured in the spot. In the ad, we meet DASK, unique, 3D computer-generated NFT characters that practically jump off the screen thanks to the artistry of Philippe André of production company REVERIE and special effects by KEVIN. The playful trio take on the evening in their perfectly suited ride, the Kia Soul— a vehicle built for whoever you are. Jamming to the musical track “Skeletons” by the up-and-coming indie alternative band, Easy Life, we follow the three featured NFT characters entering the real world as they experience the simple pleasures life has to offer on a journey uniquely their own. The trio pick up burgers from a star struck drive-through attendant and drive up the canyon to enjoy their candle-lit meal overlooking a beautiful city view.
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