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Top 6: July 27th 2022
With temperatures in London hitting highs of 40 degrees (104 F), Magnum & LOLA MullenLowe Madrid have quickly reacted with posters of melting Magnums. The 24-hour campaign is … read morecomposed of five different poster designs placed in bus shelter sites around the city, in which you see the repercussions of the record temperature on the classic Magnum ice-cream stick. All accompanied by the headline: 'On the hottest day ever, enjoy it before it melts.' The campaign is also set to run on social media. The posters will only run-on Tuesday 19th July, before the record temperature drops the following day. The pieces were crafted by photographer Ed Sanca and Illustrator Nicolas Germani.
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Credits
Other credits
CMO Unilever Ice Cream, Magnum: Julien Barraux
Global Brand Director, Magnum: Ben Curtis
Magnum Marketing Manager UK&I: Victoria Shimwell
Global Digital Experience Lead, Magnum: Sara Neves Paixão
Agency
Managing Director: Tom Elliston
Creative Trainees: Sara Armengol Abad, Paula Cobos Cuesta.
Head of Production: Felipe Calviño
Photographer & Postproduction: Ed Sanca
Illustrations: Nicolas Germani
Agency PR: Enrique Caballero
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