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Magnum: #HeatWave, 7
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With temperatures in London hitting highs of 40 degrees (104 °F), Magnum & LOLA MullenLowe Madrid have quickly reacted with posters of melting Magnums. The 24-hour campaign is composed of five different poster designs placed in bus shelter sites around the city, in which you see the repercussions of the record temperature on the classic Magnum ice-cream stick. All accompanied by the headline: ‘On the hottest day ever, enjoy it before it melts.” The campaign is also set to run on social media. The posters will only run-on Tuesday 19th July, before the record temperature drops the following day. The pieces were crafted by photographer Ed Sanca and Illustrator Nicolas Germani.
- Category Confectionery & snacks
- Client Magnum
- Agency LOLA MullenLowe
- Country Spain
- Uploaded 20 July, 2022
- Executive Creative Director
Tomás Ostiglia - Creative Director
Kevin Cabuli - Creative Director
Jorge Zacher - Creative team
Josefina Mateo - Creative team
Maria Lempicka - Creative team
Ezequiel Scarpini
CMO Unilever Ice Cream, Magnum: Julien Barraux
Global Brand Director, Magnum: Ben Curtis
Magnum Marketing Manager UK&I: Victoria Shimwell
Global Digital Experience Lead, Magnum: Sara Neves Paixão
Agency
Managing Director: Tom Elliston
Creative Trainees: Sara Armengol Abad, Paula Cobos Cuesta.
Head of Production: Felipe Calviño
Photographer & Postproduction: Ed Sanca
Illustrations: Nicolas Germani
Agency PR: Enrique Caballero
