Embed Video
Top 6: July 27th 2022
With peak summer seeing 80% of moves, Mattress Firm’s campaign is reminding people that in a world that puts sleep off, we need to fight to prioritise proper sleep for our own good, beginning with a bed that matches us. The brand has the Sleep Experts, the right tools and curated product selections to help everyone get a better night’s sleep and there’s no better time to shop with Mattress Firm than at their summer sales events. This next chapter of Mattress Firm’s Junk Sleep campaign is letting viewers know that they are not alone in this fight for better sleep and better health. The series of films including the new anthem, 'Don’t Sleep on Sleep' introduces a sleepless, surreal, purgatory: a world in which everyone is deprioritising their sleep. The films depict the underbelly of an ‘always on’ culture that is merged with symbols of the late-night experience to create metaphors for bad bedtime behaviours like binge-watching, looming work deadlines, and an overindulgence of social media. With four more films, the first three, 'Reflexes,' 'Triplets' & 'Left By Wife,' explore the ways in which Junk Sleep can impact us all - physically, mentally and emotionally. The fourth film, 'Statue' promotes the Black Friday Now Sale. Two additional films will be released in the upcoming months that are focused on additional sales events. Award winning, New Zealand born director Steve Ayson, who helmed the first Junk Sleep campaign returned to direct this next chapter for the brand.
Credits
Other credits
Group Design Director: Erin McCarthy
Senior Designer: Andrew Diemer
Associate Producer, Film: Hugh Copeland
Producer, Art: Caroline Fahey
Producer, Print: Abraham Nowels
Music Supervisor: Mike Ladman
Director of Business Affairs: Dan Simonetti
Senior Business Affairs Manager: Paul Van Dorpe
Senior Talent Manager: Sunny Valencia
Chief Brand Strategy Officer: Harry Román-Torres
Group Brand Strategy Director: Tom Haslow
Brand Strategy Director: Gideon Olshansky
Senior Strategist: Raymond Sein
Group Communications Strategy Director: Justin Schneider
Communications Strategy Director: Lizzie Manning
Senior Communications Strategist: Gabrielle Deckelman
Chief Knowledge Officer: Andy Littlewood
Data Strategy Director: Lorna Ruane
Senior Data Strategist: Caroline May
Group Account Director: Caitlin Patrick
Account Director: Nivie Roberts
Account Supervisor: Chris Pozzi
Account Manager: Anita Richmond
Associate Account Manager: Leon Brewington
Group Project Manager: Karen Tshimanga
Senior Project Manager: Sagar Patel
Post Production
Post Production: Second Child
Post Producer: Troy Landry
Editor: Elizabeth Morringello
Post Production Coordinator: Karis Konkler
Client: Mattress Firm
Chief Executive Officer: John Eck
Chief Marketing Officer: Mickey Mericle
Senior Vice President, Brand Strategy: Sam Bennett
Vice President, Brand and Product Marketing: Kelly Shannon
Senior Director, Brand and Product Marketing: Sofya Vannelli
Senior Marketing Manager, Brand Strategy: Hannah Miller
Senior Manager, Creative Services: Rhea Davis
Vice President, Customer & Field Activation: Kat Siegling
Senior Director, Integrated Marketing: Marty Lubeck
Senior Manager, Integrated Marketing: Christine Rieter
Senior Integraed Marketing Specialist: Sarah Vargas, Melissa Rivers
Social Media Manager: Justin Ramsay
Social Media Community Specialist: Abigail Murphy
Post Production: Parliament
Production
Line Producer: Adriana Cabada Mora
Production Designer: Jason Kisvarday
Edit
Editorial: Exile
Editor: Grant Surmi
Editor: Edward Line
Editor (Socials): Shane Van
Assistant Editor: Erin Offenhauser
Assistant Editor: Tara O'Sullivan
Executive Producer: Sasha Hirschfeld
Lead Producer: LauRenn Reed
Colour
Telecine: Company3
Colourist: Tim Masick
Colour Producer: Kevin Breheny
Colour Assistant: Ryan Moncrief
Colourist: Jenny Montgomery
Colour Producer: Nick Krasnic
Colourist: Jaime O’Bradovich
Color Producer: Nick Krasnic
Post Production
Music
Music: Found Objects
ECD, Co-founder & Composer: Jay Wadley
ECD & Co-founder: Trevor Gureckis
Creative Director & Composer: Ben Marshall
Composer: Adam Weiss
Executive Producer: Jennie Armon
Lead Producer: Nick Chomowicz
Producer: Katt Matt
Producer: Agatha Lee
Music Coordinator: Lee Cash Chisholm
Sound
Sound: King Lear Music & Sound
Sound Design & Mix: Ed Downham & Dugal Macdiarmid
