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Top 6: July 27th 2022
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Desperados: Pour Some Unusual On Your UsualTop 6: July 27th 2022
Desperados today launches a new brand film, via We Are PI, as part of their global Pour Some Unusual on Your Usual creative platform. Acting as an anthem for the campaign, the new film embraces the brand's playful and experimental spirit, encouraging people to step out of their comfort zone to try new things and make unforgettable memories. The Pour Some Unusual on Your Usual TVC takes viewers on a journey full of surprises; focusing on a nosy neighbour who takes the unusual approach of asking her neighbours to turn up the music at their house party. Once inside the party, the neighbour goes for it and ventures into the unexpected, with a space celebrating people who break the mould and aren’t afraid to be themselves. Drawing from popular culture, the TVC takes inspiration from trending music videos, engaging and entertaining viewers with unexpected twists and turns, from runway-esque oversized coats and virtual avatars to paintings that come alive. Directed by Freddie Powell and shot in South Africa, the spot features Edith Piaf’s ‘Non, je ne regrette rien’, acting as an anthem for those who want to pour some excitement on their norm and live with no regrets. The TVC also includes an unexpected reward for eagle-eyed viewers who find the hidden Desperados bottle within the film. Once spotted, viewers need to scan and share it on social media to be in with the chance to win access to Desperados epic events.
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