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Chevrolet Aveo: Dancing Robot
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It is the latest BMW/Citroen/Sony dancing robot TV ad spoof... but very nicely done. Another nod and a wink to the Citroen original of two years ago. It features a fed up driver leaving work whose car refuses to stop break-dancing after he tries to open the door with his keyfob. He and a colleague watch in frustration as the dancing car refuses to stop. Eventually the Chevrolet Aveo driver offers his colleague a lift home, which is politely refused. The viral ends late at night with the driver begging the car to stop dancing so they can go home. The brand endline is “Get Real”.
Planner (creative agency): Jeffre Jackson Related |
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