ITV: Britain Get Talking - The Break Through

Almost half of young people struggle with anxiety and more than 400,000 children and young people a month are being treated for mental health problems - the highest number on record. This new campaign, supported by Mind and YoungMinds, and SAMH in Scotland, aims to address the fact that even though young people are carrying a lot on their shoulders, they often struggle to talk about it. Its core message is how important it is for adults to keep trying, because it takes time to break through.
Agency: Uncommon, London

Britain Get Talking relaunches with a powerful new film showing the interaction between a parent and their child after a rough day at school. It uses subtitles to reveal how they both really feel as opposed to what they say to one another, reminding the audience of how difficult it can be to open up. The film opens to a father watching TV as his young daughter arrives home from school — he offers her a cup of tea and begins to ask her questions about her day. The girl doesn’t seem like her usual self, looking down at her phone and picking at her nails, avoiding eye contact. As her father begins to ask about her troubles at school, his daughter assures him ‘she’s fine’ — though her body language and the subtitles on screen suggest otherwise. Her father can pick up on the mixed signals so continues to try to connect with her, asking more questions, but still getting nowhere. As the two sit in an awkward silence, eventually her Dad pauses the TV, turns to his daughter and lets her know he is there for her to talk to no matter what. After trying again and again, finally he breaks through to her. We see the girl become relieved and begin to really say what’s on her mind. While young people struggling with their mental health may not want to open up until they’re ready, we see that in this case the multiple attempts her dad made, without giving up, helped her to talk about her worries. The film aims to give adults the hope that they can break through to their teens and the wider campaign seeks to give them the time and the tools to help have those conversations.Britain Get Talking is supported by Mind and YoungMinds, and by SAMH in Scotland, to encourage people to look after their mental health by connecting with others. Created with Uncommon Creative Studio, it originally launched in 2019 by pausing the live broadcast of Britain’s Got Talent, and then as lockdown beckoned, Ant and Dec invited the nation to send their messages of support for broadcast and to stay in touch with the message that we’re ‘apart, but never alone.’