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Top 6: August 10th 2022
Web Film

Magnum: A Tribute From One Classic To Another

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Top 6: August 10th 2022
Wolfgang Amadeus (Amade) Mozart (1756-1791) was and continues to be an icon that fascinates people all over the world. Now Magnum, honors the great master with the first music video for one of his compositions – a remix of the first movement of his 25th Symphony. The premiere of the video "MOZART by MAGNUM" took place on July 29, 2022, at the composer's birthplace in Salzburg during a reception hosted by the International Mozarteum Foundation and Magnum.
Agency: LOLA MullenLowe, Madrid

Until September 11, a special exhibition is open to visitors. From one classic to another: with this remix video the classic ice cream brand aims to pay tribute to another classic, Mozart, as well as making his music more accessible to a broader audience. The occasion is this year's launch of the "Magnum Remix" range, a reinterpretation of two popular Magnum classics.
MOZART by MAGNUM – the video.
The remix for the first movement of Mozart's 25th Symphony (G minor, KV. 183) translates the dynamics and power of the music into images that draw the viewer directly into the master's creative process. With his first piece in a minor key, Mozart – only 17 years old in 1773 – broke all musical conventions and expectations of his contemporaries and patrons, who were accustomed to light, gallant works in major from the former child star. Instead, the musical genius presented himself as a mature composer with a piece that was more forceful, expressive, and passionate than any previous work. Using a mixture of real-life scenes and animation, the video provides an imaginary insight into Mozart's creativity.
Credits Other credits

Global Vice President Ice Cream, Unilever: Julien Barraux

Global Brand Director, Magnum: Ben Curtis

Category Director, Refreshment DACH: Wolfgang Fritz

Assistant Brand Manager, Magnum DACH: Britta Seiffert

Agency

Managing Director: Tom Elliston

Global Account Director: Oscar Fernandez-Baca, Flora Bell

Account Supervisor: Cristina Panea

Head of Production: Felipe Calviño

Animation:

Production Company: Final Frontier

Animation Studio: LeCube

Music:

Symphony n25 in Gm K.183 Wolfgang Amadeus Mozart

Arrangements and production: Pietranera-Sancho in HeyFolks Studio

Recorded with Malaga’s symphonic orchestra in Auditorio Centro Cultural MVA

Orquestra Director: Juan Pietranera

Mix: Felipe Guevara in Closed Studios

PR:

PR Agency, Austria: BuzzDriver - Jockel Weichert & Barbara Fuchs-Puchner

PR Agency, Germany: COR Berlin Kommunikation GmbH – Kristina Meie & Alexander Frohn

Event & Exhibition installation (Salzburg):

Event Agency: Since Today - Alexander Klima

International Mozarteum Foundation (Salzburg):

Rainer Heneis (CEO), Linus Klumpner (Director Mozart-Museums)

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