Car manufacturer Suzuki UK has launched its new brand campaign, Suzuki Good Different to celebrate the perception that the brand and its cars are different from everything else on … read morethe market. The campaign was created by Iris and champions Suzuki as the proud, fun and friendly outlier. Everyone knows buying a car can be unnecessarily complicated, with drivers getting blindsided by T&Cs and added extras. Suzuki breaks category conventions by simplifying the over-complicated and aims to give customers what they need as standard. A simpler, better experience from showroom to the road. From the iconic Jimny of the 80s, and the convertible Grand Vitara of the 90s to the Ignis today, Suzuki has always been a bit out there. Now in 2022, Suzuki offers a range that is more than just quirky; where every model comes hybrid as standard, packed with tech and safety features, and is supported by award winning customer service, Suzuki isn’t just kinda different – it’s Good Different. Iris created a campaign that exemplifies Suzuki’s bold, playful and unexpected personality, whilst avoiding category clichés; cars driving through winding mountain roads (yawn!), no thanks. Playing into the fact that Suzuki is a bit of an unknown, the film brings to life some fun tongue in cheek folklore around the brand and what makes them good different; from a choir creating the sound of the car horn, to Grandmas knitting them cardigans to create the warm fuzzy feeling you get from driving a Suzuki.
read less...
