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Top 6: August 3rd 2022
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Natwest: Tomorrow Begins TodayTop 6: August 3rd 2022
NatWest have launched a new edition of their brand platform ‘Tomorrow Begins Today’. The campaign encourages people to take action today, for a better tomorrow. Financial confidence and organisation have never been more important for households and businesses across the country. But taking action can be held back by a lack of tools, self-belief or simply a lack of time. ‘Tomorrow Begins Today’, creatively concepted and executed by The&Partnership, looks to change this, by generating awareness of NatWest’s role as a supportive changemaker – providing the tools, the people and the technology to empower the next generation to overcome the obstacles standing in their way. For some people, taking action will mean something immediate and everyday like managing their direct debits or using the in-app spending and budget tracker. Whilst for others, it might mean a bigger life moment like applying for a first mortgage or opening a business banking account. Regardless of what this action is, no matter how big or small, getting started feels good. ‘Tomorrow Begins Today’ celebrates and embodies this feeling, with a campaign film featuring a thumping soundtrack (Gwen Stefani’s – What you waiting for?) and an energetic new voiceover (Lady Leshurr). Launched during a handpicked spot during Friday night’s Love Island (22nd July), the film kicks off the campaign with an unmissable burst of energy – guaranteed to put a smile on people’s faces.
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