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Top 6: August 3rd 2022
On July 20th, Surfrider Foundation Europe and ici Barbes are launching a new European campaign to raise awareness of the pollution generated by single-use waste originating from take- … read moreaway food restaurants. The discarding and accumulation in nature of this waste, containing extremely high levels of single-use plastic, threatens ecosystems and our health. Ultimately such pollution has a major negative impact on the oceans, the seabed and biodiversity. This latest campaign is designed and produced by the agency ici Barbes for Surfrider Foundation Europe, and is being unveiled on July 20th, the same date as the latest revision of the Directive on packaging and packaging waste from the European Commission comes into force. This event also coincides with Plastic Free July, a global challenge to reduce daily plastic consumption.In its fight for the preservation of the oceans, Surfrider Europe is once more sounding the alarm, highlighting the ecological emergency being caused by the increase in single-use waste pollution driven by the increase in take-out catering and home delivery.
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Advertising managers: Cyrielle Dufau, Audrey Béziat, Rémi Sico
Agency
Strategic Planner: Eline Canon
Agency consultant: Agathe Margelidon
3D: Pell Mell & Garigossa Studio Barcelona
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