Alzheimer's Research UK / Alzheimer's Society: The Ever Lasting Memory

Sir Geoff Hurst, the last living English footballer who retains vivid memories of the historic 1966 World Cup Final, is digitally preserving his recollections from the famous victory against West Germany in the form of an NFT. The project, which launches today (28th July), will help raise funds and awareness for two charities close to Sir Geoff's heart - Alzheimer's Research UK and the Alzheimer's Society.
Agency: Above+Beyond

Just three members of the heroic 66' team are still alive, including Sir Geoff, with a heart-breaking number of England's finest football heroes tragically losing their lives to Alzheimer's. The artwork generated by Sir Geoff's vocal memory, has been created by artists Harry Yeff and Trung Bao, creators of the world renowned VOICE GEMS system. A 200 000 particle system that turns voice recordings into one of a kind world class sculptures. The pair have been collecting the world's most iconic voices and memories for the VOICE GEMS 1000 Year archive. Two worlds' collided when VOICE GEMS founder Harry Yeff met Sir Geoff at Wembley - the scene of the famous World Cup Final - and where Sir Geoff opened-up about his memories to inspire Reeps One’s NFT creation. A one-off NFT and multiple edition NFTs, will be auctioned off via online digital art auction site ‘Nifty Gateway’ on the 26th of September 2022 - as the current Three Lions squad ramp up preparations for Qatar.Working in partnership with Idea Farm (PR), Code (Production) and HERO Talent Agency. Above+Beyond has both created the campaign and fully minted the NFT ready for sale. Having seen his teammates suffer from the terrible disease, Sir Geoff admits his memory of the World Cup could also fade - which makes his involvement in the project even more poignant.