BBC: We Know Our Place

England's historic win over Germany in the Women's Euro 2022 final at a sold-out Wembley Stadium yesterday pulled in a peak TV audience of 17.4 million on BBC One, making it the most-watched women's football game on UK television of all-time and the most-watched programme of 2022 so far. To mark this historic moment BBC Creative projected a message of celebration on the National Football Museum in Manchester. The projection, which featured a gigantic image of England captain Leah Williamson, is part of the BBC's 'We Know Our Place' campaign which champions women in sport. BBC Sport has a long-standing commitment to women's sport that has powered inclusion, growth, and normalisation.