Lucozade Alert has teamed up with journalist, comedian, and cultural commentator Amelia Dimoldenberg to test the alertness of the British public in ‘Look Alert’ – a new campaign … read morecreated by adam&eveDDB. Lucozade Alert is a new high caffeine, low-calorie energy drink containing Vitamin B3 that helps to contribute the reduction of tiredness, helping people across the country feel switched on and ready to conquer the day. Amelia’s quick wit – clearly evident in her popular YouTube talk show series ‘Chicken Shop Date’ – has helped her build a strong gen z following. In Lucozade’s ‘Look Alert’ campaign, Amelia shoots quickfire questions at passers-by – such as “What does the average person do 13 times a day?” and “Can fish blink?” – to test the public’s sharpness and gets some unexpected, and sometimes very alert, answers in response. The vox pops conducted on the streets of London will launch as a content series across Amelia's Instagram and TikTok feeds, as well as Lucozade Alert’s Instagram, Facebook and YouTube channels, from July 28th.
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