BEEAH Tandeef / Dubai Camel Racing Club: Race For Life

In line with World Camel Day, BEEAH Tandeef partnered with the Dubai Camel Racing Club to launch the 'Race for Life' campaign, raising awareness on the impact of plastic pollution on camels. As part of the campaign which is conceptualized by @leoburnettmea, BEEAH Tandeef enrolled a camel in the race, which stood immobile and drew attention to the skillful drawings and message on its body which said, 'My race is against what's inside me'. The strong message demonstrated the issues with plastic littering and inspired people to act responsibly.