Numan: Numan Addresses Erectile Dysfunction with “Fix Yours” DOOH Drive

Numan, the digital platform for men’s health, has launched a digital OOH campaign in a mission to normalise men’s health concerns and address erectile dysfunction.

“Fix yours” was created in-house by Numan and features a series of bold creatives targeting men with the simple message to ‘fix yours at numan.com.’

Matthew Davies, Chief Growth Officer, Numan said:

“This campaign is completely aligned with our mission to normalise men’s health issues, to break down taboos and get people talking about them. We are excited to launch this campaign and to provide more men with solutions to improve their health and wellbeing, as we look to close the gender gap in healthcare-seeking behaviours.”

The data-driven digital OOH is activated at those times of the day when historic Route data has identified a strong index to male audiences.

Planned and booked by Bountiful Cow, the OOH spans key UK cities including London, Birmingham, Liverpool, and Glasgow, and supports existing TV, BVOD and Radio, until November 2022.

Adam Foley, CEO at Bountiful Cow, added:

“Introducing high-impact OOH inventory to Numan’s media mix takes advantage of the broadcast brand-building power of OOH to further boost awareness and capture attention in a typically conservative category. Digital OOH allows us to trigger the creative at the most effective times of the day and to create mental availability for potential buying situations.”